Sunday, February 6, 2011

One DC trip and 3 Reed Awards later…

Dashing back to the Marriott after meeting tweeps Lovisa Williams and Dr. Mark Drapeau to catch up with Larry before heading to the awards dinner, I realized I was more excited for this event than any Christmas or New Year’s Eve… it was almost better than election night!

You know the saying that in West Virginia everyone knows everyone? Well who should be sitting to my right during the awards dinner but none other than John Perdue’s campaign media strategist, Ben Chao. Beside Ben sat Tom Rossmeissl from Trippi & Associates who was up for a Reed against Struble Eichenbaum Communications for Senator Joe Manchin’s “Dead Aim” TV spot.

Rainmaker won three Reed Awards from Campaigns and Elections Magazine: Toughest Newspaper Ad, Toughest Radio Ad, and Best Direct Mail- Democratic County, Local, and Judicial Candidate. To see all Rainmaker’s 2010 political work, click here.

To see all the Reed Award winners, click here.

Just a little FYI...Trippi & Associates TV spot for Jerry Brown’s campaign beat “Dead Aim.” In fact, the spot won two Reed Awards!

But the evening got more interesting…

Whether or not Secretary of State Natalie Tennant can raise money for her gubernatorial campaign this year has been a topic of discussion for over a week now. Several mentioned that Emily’s List, a fundraising group for female gubernatorial and congressional candidates, could raise her several hundreds of thousands of dollars. After investigating a little, it appears this is not the case. Last year, Emily’s List only contributed approximately $65,000 for their top targeted House race. Their fundraising power is not what it has been in the past, so where will Tennant turn for funds?

I find it odd that most national political consulting firms only specialize in one type of campaign effort: e.g. direct mail, website design, media, etc… My favorite thing about Rainmaker is we are a full-service political consulting firm, doing everything from logos and social media to direct mail and TV and radio spots. Our clients choose what services they want us to do. Chao told my boss and me that in order to branch out into other states, we should distinguish ourselves in one category. If you know me at all, I like to have my stilettos and wear them too, so sticking to one category is not something I’ll be doing. Chao will be in Charleston on Monday, February 7th.

1 comment:

  1. After examining some the "award winning" ads put out by your group I am puzzled. These ads are predominantly negative or use facts that have little or nothing to do with genuine issues concerning West Virginia. Perhaps manipulating people into certain decisions is good for your bottom line but it doesn't produce great leaders.