Showing posts with label Rainmaker. Show all posts
Showing posts with label Rainmaker. Show all posts

Sunday, February 6, 2011

One DC trip and 3 Reed Awards later…

Dashing back to the Marriott after meeting tweeps Lovisa Williams and Dr. Mark Drapeau to catch up with Larry before heading to the awards dinner, I realized I was more excited for this event than any Christmas or New Year’s Eve… it was almost better than election night!

You know the saying that in West Virginia everyone knows everyone? Well who should be sitting to my right during the awards dinner but none other than John Perdue’s campaign media strategist, Ben Chao. Beside Ben sat Tom Rossmeissl from Trippi & Associates who was up for a Reed against Struble Eichenbaum Communications for Senator Joe Manchin’s “Dead Aim” TV spot.

Rainmaker won three Reed Awards from Campaigns and Elections Magazine: Toughest Newspaper Ad, Toughest Radio Ad, and Best Direct Mail- Democratic County, Local, and Judicial Candidate. To see all Rainmaker’s 2010 political work, click here.

To see all the Reed Award winners, click here.

Just a little FYI...Trippi & Associates TV spot for Jerry Brown’s campaign beat “Dead Aim.” In fact, the spot won two Reed Awards!

But the evening got more interesting…

Whether or not Secretary of State Natalie Tennant can raise money for her gubernatorial campaign this year has been a topic of discussion for over a week now. Several mentioned that Emily’s List, a fundraising group for female gubernatorial and congressional candidates, could raise her several hundreds of thousands of dollars. After investigating a little, it appears this is not the case. Last year, Emily’s List only contributed approximately $65,000 for their top targeted House race. Their fundraising power is not what it has been in the past, so where will Tennant turn for funds?

I find it odd that most national political consulting firms only specialize in one type of campaign effort: e.g. direct mail, website design, media, etc… My favorite thing about Rainmaker is we are a full-service political consulting firm, doing everything from logos and social media to direct mail and TV and radio spots. Our clients choose what services they want us to do. Chao told my boss and me that in order to branch out into other states, we should distinguish ourselves in one category. If you know me at all, I like to have my stilettos and wear them too, so sticking to one category is not something I’ll be doing. Chao will be in Charleston on Monday, February 7th.

Tuesday, June 22, 2010

Before Stiletto~ing Out the Door, Know Which Direction To Go

In both fashion and politics, doing your research is critical before stepping on the red carpet or sending out that first piece of political direct mail.

“Before the first speech, the first commercial, or the first handshake comes research. Nothing is more important or more powerful than knowing what the public is thinking and how these thoughts are shaping their decisions.” -Rainmaker, Inc.

After completing my first Primary campaign cycle at Rainmaker, Inc., I realized just how imperative public opinion research is to campaign message formation. While you may look great on the boob tube, you might not be discussing the right issues or have the right stances that will appeal to voters. If obtaining information about the the needs, wants, and desires of the general public wasn’t important, would thousands of polls be conducted across the United States and the world on a daily basis? It seems every type of business and news channel is conducting daily polling, from CNN to Elle Magazine to Cheerios.

Adlai Stevenson said, “The idea that you can merchandise candidates for high office like breakfast cereal - that you can gather votes like box tops - is, I think, the ultimate indignity to the democratic process.” But image sells, if you craft it correctly.

I can’t help but bring up a Sex and the City episode where Carrie spent way too much on a pair of Manolos so she would be at least as tall as Big’s fiancee, Natasha. Just like Carrie did her research, don’t we all before we walk out into the spotlight? We must know the arena we are stiletto-ing into before we step in. Yet at the same time, evoking an emotional appeal to our audience, be it Mr. Big or the general public, is critical for success.

Compare and contrast former President Bill Clinton’s presidential campaign TV spots with Senator John Kerry’s, what comes to mind? Clinton evoked more emotional response than Kerry, hands down. His campaign manager combined all the research findings, then hooked Americans with association networks of hope and the “American Dream.”

According to Abraham Lincoln, “Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.”