I believe it was Mic Jagger who said, “You can let yourself go, just as long as you can bring yourself back.” The United States Senate campaign between Manchin and Raese has many politicos across the nation wondering if Manchin can bring himself back in and come out on top.
It’s without question that his campaign has made mistakes, and this Politico in Stilettos is not only learning from those mistakes, but moreover trying to learn how to spin them and come out on top. But how to you spin the GOP’s “rubber stamp for Obama” angle?
Simple. You rebrand Manchin’s relationship with Obama, with a little help from Ringo. Who do you go to for advice? Who do you trust? Who helps you in times of need?
“Oh I get by with a little help from my friends...”
Manchin is a friend of Obama, someone who can most effectively teach him about the very special needs of our very unique wild, wonderful West Virginia. Obama surrounds himself with friends, meaning people he respects and trusts. I’m sure he doesn’t trust someone who slams everything the man has or hasn’t accomplished since he ran for office. Would you give someone the time of day if all they told you was how wrong you were? I know I wouldn’t. We all know Manchin is a “Friend of Coal” and, especially based on some of the GOP’s ads right now, he’s a friend of Obama. Thus, Manchin is the man who can make Obama a friend of coal.
Next problem: NRSC’s ad about “DC Joe”, how do you spin that?
Joe Manchin will not be the “DC Joe” the GOP has attempted to brand him as. Rather, he’s West Virginia’s Joe. Nobody knows West Virginia’s strengths, weaknesses, opportunities, and threats like a full-time West Virginian. How many similarities does West Virginia have in common with Florida? As a legislator and as Governor, Manchin has been there for the people of West Virginia, and he will continue to be there because he’s West Virginia’s Joe.
If I had a hand in his campaign, these are what I’d propose to do on TV with corresponding direct mail and social media. But, that’s me.